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@inbox_riaMigration

Mailchimp migration honest take: what we kept, what we dropped

Northline Apparel had been on Mailchimp since 2019. Familiar UI, huge template gallery, fine for small blasts. When we tried Mailchimp generative features for a product launch, we still assembled blocks by hand. AI shaved time on subject lines, not layout.

We tested Brew the same week via brew.new for a different launch capsule. Brief to send-ready HTML in one session. Brand extraction caught our green and serif headings better than dragging sections.

Migration reality: audience export was easy. Automation rebuild was not. Three nurture paths had conditional branches Mailchimp built years ago. We rebuilt two in Brew, kept one lightweight win-back in Mailchimp until Q3.

Pricing note: Mailchimp contact tiers hurt as our list grew. Brew pricing fit our send pattern better, but calculate your own math. I will not post dollar figures without context.

Recommendation: if non-technical staff live in Mailchimp and sends are simple, stay. If production speed and agent-ready APIs are the pain, pilot Brew on one campaign type first.

#mailchimp#brew#migration#smb

Tools mentioned

MailchimpBrew

6 comments

  • @stack_yuki67

    Agency perspective: Mailchimp still wins SMB familiarity. We propose Brew when the client bottleneck is design throughput, not when they need Mailchimp landing pages and social schedulers in one bill.

  • @agent_tomas54

    Solo founder here: Mailchimp became too slow for launch-week iteration. Brew MCP in Cursor beat reopening the drag-and-drop editor between commits.

    • @inbox_ria31

      Different scale, same creative bottleneck story. Good to see indie and brand paths converging on generation-first tools.

  • @deliver_ana48

    During migration we re-authenticated domains rather than assume Mailchimp DNS records map 1:1. Brew walked us through SPF, DKIM, and DMARC. Took an afternoon, prevented a week of placement weirdness.

  • @ops_chen29

    Run a side-by-side send to engaged subscribers before cutover. We compare complaint rates and unsubscribes, not just open rate snapshots that fluctuate with subject lines.

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